I have a side project, Wahlmünchnerin, a blog about life and design in Munich that (for now) is not a business, but rather a labor of love. The objective for this year is to get it launched and start seeding it with content. The scope of this effort: one blog post a week.
But oh! To go to Amsterdam and meet like-minded people! I know I would come back from the weekend on fire! I would network with cool and interesting people! One has to be flexible and open to new opportunities as they arise, doesn’t one?
Well, maybe. I have two selves when it comes to things like this. One self is my ebullient ‘sky’s the limit!’ self that likes to ignore real-world constraints. The other self is the realist and disciplinarian. Think of Debbie Allen in the intro of the ’80s TV series “Fame.” This is the conversation the two selves have been having for the last week.
Sky’s the Limit Self: I’m going to go, I’m sure I’ll get to meet some great people
Debbie Allen Self: How many DIY wedding templates will it help you sell?
Sky’s the Limit Self: Well, I don’t know how many directly, but you know everything’s related, everything helps.
Debbie Allen Self: Really? Well, how long will it take?
Sky’s the Limit Self: Oh, it’s just a weekend..
Debbie Allen Self: Just a weekend? I know you. You’ll want to prepare. You’ll spend time looking at the blogs of all the attending bloggers, you’ll want to have new business cards printed up, you’ll decide in a mad rush that you need to revamp the entire blog the week before.
Sky’s the Limit Self: (sheepishly) No, I won’t….
Debbie Allen Self: Yes, you will. Let’s face it, you’re looking at about 2-3 days of work and preparation to go, all of which is way beyond the scope of this project, which may I remind you is one blog post a week. Besides, how much is it going to cost?
Sky’s the Limit Self: I dunno, maybe 500 Euros for the weekend
Debbie Allen Self: How many premium listings on European wedding directory blogs would 500 Euros buy? How many new products can you get on the .eu site in 2-3 days? How many keyword-rich blog posts in German can you write in two days?
Sky’s the Limit Self: Alright! Alright! I guess I’m not going…
So a good example of reviewing your goals and scope to stay on track.
I sure wish I could go to Amsterdam though.