In my last post I described ‘Scope’ as the ‘What’ of project management. Scope describes what kind of projects, activities and deliverables are required to meet your goals.
Like most Scoutie Girl readers, I have big ideas, big goals, big ambitions. I’m constantly schemin’ and dreamin’ and sometimes I get overrun with so many ideas that I can become almost paralyzed by all of the possibilities. This is when ‘defining scope’ helps me to map the way forward.
‘Defining scope’ helps to map the way forward.
We’re all frustratingly aware of how finite time is. That’s why it’s important to define our objectives, and then take the necessary time to thoughtfully sort out what we need to do meet those objectives.
Defining scope is simple. It starts with basic brainstorming to figure out what you need to do to achieve your goals, and then breaking those activities down into more granular tasks and activities.
Let’s say you make jewelry and you have a goal to increase your online sales by 30%. What are some of the things you can do to make this happen? Scope items typically start with verbs. For example, you could:
- Open a storefront on an additional online marketplace
- Write a monthly post on your blog about jewelry care
- Optimize the content on your site for related keywords and better Google rankings
These are projects and activities that map directly to your original goal of increasing online sales. Some of the bigger items, like opening a new store front, yield more specific tasks and require more definition. To open a storefront, for example, you may need to:
- Research the online marketplace (rankings, demographics, etc.)
- Write new product and store copy
- Re-edit photos to meet new store size requirements
- Develop a social media campaign to announce your new store
In addition to the scope that maps to your objectives, you’ll need to consider the stuff you’ll have to do for fulfillment, in this case, making the jewelry. Everything you have to do is scope.
Breaking down scope helps give you a clear picture of what you need to do to accomplish your goals.
Breaking down scope helps give you a clear picture of what you need to do to accomplish your goals. The level of detail is up to you, as is the tool. Some people like mind maps, others like lists. It really doesn’t matter as long as it works for you.