Imagine my delight at Christmas when I received about seven gifts from Etsy! All treasures I had marked as favorites and shown to Santy. Of course, the items I received were beautiful and high quality. But most of them were also presented in thoughtful and unique ways. A little card here, a little yarn there.
For me, and I imagine for many Esty buyers, part of the fun is knowing that what I bought was made by a real person. And that my purchase means something. Sure, I’m paying for a treat (or Santy is), but I’m getting to participate in a more sacred commerce than boppin’ over to the sale bin at Target.
A couple months ago we discussed the experience you can create for your customer and the real value of your transaction. In this video, I’ll set the stage for us to specifically talk about packaging to create connection with your customers.
In the comments, let us know what you’re doing with your packaging that’s already working, or any ideas for how you might change things.