How many times have you heard it?
The key to getting sales at your internet shop is having good photos.
Great! Sign me up! Oh no, wait. I take pretty mediocre pictures. Just ask the numerous family members who I’ve snapped from only the chin down. I also have some great shots of heads floating at the bottom of an expanse of ceiling. And then there’s all those barely discernible figures in my too-dark photos. And my overexposure phase…Oh my gosh I am never ever going to make a sale!
Actually, over the years, I’ve gotten a lot better with my aim and judging the lighting conditions. And cameras have gotten loads better – er – more user friendly. I probably get a really good photo 2/5ths of the time thanks to my digital camera and all the handy things that pop up to help me take a better photo: the camera shake icon, the darkening and lightening of the display screen, auto focus, etc.
But when you’re running an online shop, a 40% photo success rate really isn’t good enough.
I don’t want you to get the idea that I think every photo I take should be perfect. Even fantastic photographers do not take a great photo every single time. They probably don’t even take a good photo on every snap. But most of their photos are good or better, and that is what every online seller-of-things should strive for. For every not good picture of my garters I have to invest time either taking more photos or using photo-enhancing software to tweak the mediocre photos I already have.
Again, don’t get me wrong. Software such as Adobe Photoshop* is awesome stuff and you should totally take advantage of it. Adjust the color saturation, crop, play with the brightness, add your logo! Just remember, the more time you have to put into making photos of your products look good, the less time you have to make those good-looking products.
Get ready, ’cause I’m gonna snap!
Over the next few Tooling Around posts, we’re going to talk about using a camera. I am not a professional photographer. I’m not even a good photographer, but I am tired of having to spend so much time fixing photos. I want to make garters! But if I want sell those garters, I have to recognize my camera as one of the tools in my arsenal.
I have a Canon PowerShot SD1200 IS Digital Elph. My parents bought it for me a couple of Christmases ago to replace my (you guessed it) 10-year-old digital monstrosity. I love my little point n’ shoot! I have had a couple of years to play around with it, so I’ve already been adjusting the settings for awhile. But it has been mostly trial and error (okay, mostly error), so it is time to wipe the slate clean and read the manual. For the last week I have slid the button back to the “Auto” position and allowed the camera to do all the work.
So far, so good. Occasionally my camera has opted to use a flash for reasons unbeknownst to me, and it has issues with bright sunlight. Starting this week, though, it will no longer be up to the camera. I’m pushing the slide into the “Program” position and tooling around with all sorts of settings. Won’t you please come play with me?
What kind of camera are you snapping with and what tips can you share with us noobs? Comments are open, so shoot!
*Photoshop Elements is my software of choice. There are free internet programs, programs for amateurs, and professional grade programs. I have absolutely no authority to recommend one over another. That will have to wait for another day and another tooling around.