At the beginning of a business, a great deal of our time is spent working on our business as we get it set up.
We have a dream, a plan… a lofty goal.
We start our blogs and websites, launch a mailing list. We research and put all of our prices, policies, and procedures in place.
We get started with marketing and social media. We hustle.
Then we get busy.
We get stuck in the treadmill of making and shipping.
Of responding to our clients and customers.
Of just trying to keep everything working smoothly – and not just our business, but our lives, too.
In other words, all of the REALLY IMPORTANT daily tasks that actually mean we HAVE a business.
However, somewhere along the line – unless we’re careful and we plan for it – we stop working ON the business at all.
We get so caught up in the day-to-day that we don’t take that step back to critically examine our business.
Is this selling venue really the best one for me? Are my photos really up-to-scratch? Am I spending my marketing and money wisely? Am I growing the business in the right direction? Do I need help?
There are SO many interconnected aspects of our business, and even when things are going well, there is ALWAYS something that could be grown, changed, or improved.
I always find that when I take the time to work on my business – even if it’s just an hour to reflect on the next 6 months and what I’d like to achieve – it leaves me energised and re-motivated to tackle projects head-on.
Conversely, when I don’t take the time to look at the big picture, or to tweak aspects of my business, I find I get worn down by the day-to-day tasks, and sometimes forget my purpose and mission.
So, I challenge you to take a step back today and spend just 30 minutes working ON your business instead of in it.
What will YOU focus on in this time?