reduce, reuse, reimagine: score three

puncture wallet

Lately on SG and elsewhere, Tara has been asking some interesting questions about where, when, and why we don’t buy handmade, pointing to the fact that even the most hardcore handmade shoppers all shop for mass-produced goods. And the thing is, that’s one of the biggest challenges I face as an eco-friendly designer: how to balance my commitment to sustainable material use and production practices with my commitment to my customers to provide them with good design.

What is the tipping point, in other words? When does one commitment overtake the other?

This is why I am mostmostmost pleased when I come across a product that is both flawless in its design execution and eco-friendly in a significant and meaningful way.

This week I bring you Puncture.

also by puncture

puncture ladies' bag

Using recycled bike and tractor innertubes is eco. Score one for green. But even better, using them provides a more durable product — things like bags and wallets and pencil cases and laptop bags truly benefit from this increased durability. Score one for design.

Plus they look so totally freaking cool. Score one for whoever owns one.