Holiday-proof Your Business

Scoutie Girl - Tooling Around: How to holiday-proof your business

You dreamed of quitting the daily grind so you could spend your days leisurely making your art while your kitty napped in the sunshine beside you. You’d make the most of your new-found freedom by taking romantic long weekends and exotic adventures with all the copious amounts of annual leave you would entitle yourself to.

In reality, though, you’re working three times as hard as you were before, you’re up til all hours crocheting scarves and your cat doesn’t have a spot to nap because of the stacks of in-progress orders and packaging piling up all over the studio entire house.

You’re thinking, ‘I don’t have time to take a holiday!’

Sound familiar? I know how it feels. But you know what? You still need to take time off.

There won’t magically be two weeks where you have no work to do. You need to make the time to take off so you can rejuvenate, have new experiences and spend time with loved ones.

I know many of you will be currently in your busiest time of year, frantically getting Christmas orders out, so I’m not suggesting you pack up and leave your customers hanging. The timing of this post has more to do with the fact that very soon I am heading off overseas for a much-anticipated six week holiday. Hooray!

Yep, I am leaving my baby, my little business, for half the summer.

I admit: it is not easy. But when I’m looking back on my life, I’m going to remember the amazing experiences I’ve had, not the missed emails or potential client orders.

Now that I’ve got you mentally planning your next trip, let’s take a look at some strategies to help you take off from your business — or even keep it running while you’re off making snowmen in the Austrian Alps (which is precisely what I plan to be doing this time next month).

Give notice

I’ve been mentioning my trip on social media and in direct communications regularly over the last couple of months, so with this advanced notice none of my clients will be surprised at the last minute to find I’m not available. Even potential clients I have advised of the timelines required to complete their wedding invitations before I leave. Far from being annoyed, they have thanked me for letting them know so they can order early to avoid missing out.

Your checklist:

  • Mention your plans on social media (also helps show you’re a real person!).
  • Contact current clients (including wholesale customers) to let them know.
  • Let potential clients know you’re going away when they contact you.
  • List your closure dates and order deadlines on your website/shop.
  • Put reminders of dates and deadlines on your blog, newsletter, and social media.

Be realistic

I am always starting new projects — a new product line here, a rebranding there, a collaborative photo shoot (or five) there. I had to be realistic about what I could achieve before my departure. I had to accept that as much as I wanted to get the ball rolling on my blog redesign or new product launches, I was much better off putting all of that on the back burner and focusing on the jobs that needed to be completed.

This doesn’t just apply to your own work, but also outside opportunities. This means increasing the use of the word ‘No’ in your vocabulary. If you find this hard, like I do, try saying ‘Not right now’ instead. This only applies to collaborations you actually want to pursue in future, though!

Don’t think of this as a ‘mañana, mañana’ mentality. I’m normally an advocate of making time for the important — not just the urgent — work, but when you are trying to prepare for time off, it’s about prioritising the work that needs to be done before you go. If you find yourself with spare time before you leave, by all means bring some of those longer-term projects back onto the to-do list. Speaking of your to-do list (I use Zendone), it’s time to take a good, hard look and see where you can trim the fat.

Your checklist:

  • Don’t start any new projects. (New orders are okay if they come in before your order deadline, I’m talking about non-urgent projects.)
  • Limit the scope on current commitments (maybe you can’t do a full video tutorial for that guest post but you can share an existing knitting pattern instead).
  • Say ‘No’ (or at least ‘Later’) to external projects if you don’t have time.
  • Scrap useless busy-work from your to-do list (do you really need to make yet another tweak to your Twitter background?)
  • Delay tasks that can wait until your return.
  • Don’t start any new projects!

Open or closed?

You’ll need to make the decision whether you would like to keep your online store open while you are away or whether it’s better to close it. Every business is different and it will depend on many factors including the type of product you sell, whether you have employees, and what time of year it is. For my stationery business, I have to close the custom invitations side of things and won’t be responding to quotes and enquiries, but I will have a trusted friend taking care of dispatching orders of readymade products such as prints and greeting cards (more on getting help in the next section).

You can also think about a fulfillment house, which will store your inventory in a shared warehouse and dispatch orders on your behalf using your own branding. I looked into this, and while ultimately I wasn’t going to have enough time to undertake all the setup in time, it is something to consider. This is a long-term commitment, though, not an occasional plan B while you are on holiday, so be sure you are ready before taking this step.

Your checklist:

  • Decide whether it is worthwhile and feasible to keep your store open.
  • If you plan to remain trading, work out how you’ll go about this.
  • Consider a fulfillment house (especially if you don’t have an employee to handle dispatch).
  • If you’re closing your store, set up a notice at the top of your website (try Hello Bar) or within each product page letting shoppers know when their goods will be dispatched on your return.
  • Log onto your third-party shopping site accounts such as Etsy and set them to Vacation Mode. Users may opt to be notified when you reopen.

Call in help

If you’re lucky enough to have employees, now is the time to delegate to your heart’s content. But make sure you allow time to train them; don’t just walk out and leave them to deal with the accounts or customer service if they’ve never had to do that before!

Even if you’re doing it solo like me, there are ways to share the burden. Have you considered outsourcing? Handballing your entire marketing strategy and management to a specialist could take a load off not just your schedule but also your mind.

How many times have people told you to ask them if there’s anything they can do to help? How many times have you actually said yes? They wouldn’t have said it if they didn’t mean it. If your mummy friend would quite happily combine her daily walk with taking your orders around to the post office or if your niece would love a summer job being the cashier at your brick & mortar gift shop, why not take up their offer?

Your checklist:

  • If you have an employee, train them in any tasks you want them to handle.
  • Consider outsourcing some of your regular business tasks such as bookkeeping, newsletter writing, and social media management.
  • If anyone has offered to lend a hand, accept their offer.
  • Approach other people you know who may be willing to help.

Make it self-serve

I bet you get the same type of email and phone call all the time, am I right? Do you do custom orders? Do you ship internationally? What’s your exchange policy? How much do you charge for…?

Sure, you pride yourself on excellent customer service, but there’s no reason why you need to be answering these kind of basic questions personally. Make the information readily available for customers to help themselves whenever it suits them, even if you’re not around. You should find you have far fewer emails and annoyed customers to deal with on your return. Best of all, setting this up will not just benefit you come holiday-time, it’s an investment that will streamline your processes and ease your workload well into the future.

Your checklist:

  • Write a comprehensive FAQ section. (Here’s mine – see, comprehensive, right?)
  • Make sure your prices and product information are clear.
  • Set up a Dropbox for your press kit and send the link to your press contacts so they can access images while you’re away.
  • Set up an email autoresponder series (I use MailChimp), so potential clients can be informed and may be ready to buy when you return.
  • If you’re having someone else looking after your emails, set up templates (I swear by Canned Responses in Gmail) for common responses.
  • Set up your ‘Out of office’ reply, but make it useful! State exactly when you will return their email and include links to your FAQ, pricing, about page, mailing list sign up, shop, or anything else that will be helpful.

Schedule, schedule, schedule

You’ve built up momentum with your blog, marketing, and social media efforts and you don’t want everything to grind to a halt because you’re not there for a few weeks. You can maintain momentum by scheduling some of your updates. Blogging software like WordPress allows you to schedule your posts at a specified date and time in future. Now’s not the time to publish your best new content — after all, you won’t be around to promote it and engage with readers — but it’s a great opportunity to pull out some hidden gems from your archives or do a write-up on some of your fave links elsewhere.

If you update daily or at least a few times a week, you may wish to ask some of your peers to contribute a guest post. I’ve done that with my own blog and was overwhelmed by the response. Start with people who you already have a relationship with, but don’t be afraid to ask some bigger fish — you never know, they might just say yes!

You can schedule social media updates using a platform such as HootSuite, but do be careful. An innocent update that you’ve scheduled in advance may seem insensitive or inappropriate in the current day’s context. Oh and if you are planning to close your shop, please don’t send people there! They will only end up frustrated. Instead, provide some inspiration or link to some of your favourite articles or products.

Your checklist:

  • Schedule your blog posts.
  • Request guest posters.
  • Schedule social media updates.

Go mobile

If you’re planning to do any work while on the road (or if you’d just like to ensure you have access in case of emergency), you’ll need to plan your tools carefully. Consider your equipment, software, apps, and also what your internet access will be like.

If you’re like me and are completely useless with remembering usernames and passwords, make sure you sign up for a password manager, too.

Your checklist:

  • If you don’t already, make sure you have web access to your email and calendar (I love Gmail and Google Calendar).
  • If you have time, consider moving other processes online, for example your accounting software, document management, or design software.
  • Set up Dropbox with any files you think you might need.
  • Download any apps you’ll need and practise using them (they may have limited functionality compared to the desktop version you’re used to, so check that it does what you need it to).
  • Sign up for a password manager such as LastPass so you can actually access everything!

Tie up loose ends

The final days before you leave should be reserved for finishing up last-minute jobs and making sure everything is taken care of.

If you’re leaving behind a helper/employee, make sure they have everything they need, know where to find it, and know how to use it. This could include preparing written instructions, doing a quick video tutorial, writing down passwords, ordering sufficient supplies, and showing them around the storeroom.

Your checklist:

  • Pay all of your bills (you may need to pre-pay an estimated amount to cover regular accounts that will come in while you’re gone).
  • Make sure all your emails have been responded to.
  • Dispatch all of your orders.
  • Ensure your helpers have everything they need.
  • Arrange how mail will be dealt with (e.g. set up a PO Box, redirect your mail, or have a friend collect it).
  • Tidy your studio so you can come home to a clean slate.

Note: I’ve written this guide with taking holidays in mind, but the same could apply if you need time off to care for a sick relative or if you’re having a baby.

I know it’s hard to go on holidays when you have your own business, but with a bit of planning you can (and in fact, should) take breaks from it.

I hope you can now make that dream holiday a reality!

the sensationalism of holiday stress — let’s opt out

image by OhSudzGifts – click for more info

The holiday stress headlines are already cropping up. This one in particular caught my eye:

“Along with the joys of the holiday season inevitably comes an extreme amount of stress…”

Inevitably? Really?

It’s true, the holidays are a break from our routine, and are often accompanied by additional financial and social commitments. But do you want your level of stress to be inevitable? Mythologized? Institutionalized by the media?

I’d rather pass.

This year, rather than assume that the holidays will be stressful, frantic, and something to survive, I’m operating under the assumption that they’ll be restful and fun.

Crazy, right? Sorry, every woman’s magazine ever published in November and December. You’re not hooking me with your “cope with the stress” headlines this year, because I’m changing my assumptions. And when I change my assumptions and expectations, my actions change. My experience changes. All from shifting a thought.

My question for you is, if you expected the holidays to be restful and fun, how would that change your assumptions and actions?

Here are some changes that I’ve found:

1. I’m remembering that all those commitments and obligations are actually choices.
In truth, there’s nothing that I truly have to do for the holidays. I could ignore them altogether if I wanted. My level of engagement and participation is entirely my choice.

2. That means I’ll have to be ok with disappointing some people.
Other people might expect things from me, but that doesn’t mean I’m obligated to fulfill their expectation. As long as I clearly communicate what I’m up for and what I’m not, my job is done.

3. I expect to miss out on things.
Secret Santa, food drive, office party. I might not make it to every thing. That’s ok. If anyone other than me is keeping score, they can see #2.

4. I’m planning for rest and fun instead of planning for stress management.
Rather than operating from a stance of avoidance, I’m actively building rest and fun in to my holidays. Better, no? Certainly feels better.

Will you join me in opting out of “inevitable” holiday stress and doing your best to create the holiday experience you prefer?

Please share your thoughts in the comments.

Gathering light,

Little Things Link Love: Pumpkins

Pumpkin Photography by Carolyn Cochrane – click image to see more

This is going to make a lot of people mad but…I strongly dislike pumpkins. I don’t mind carving them up or putting them on my tiny patio. Heck, I don’t even mind going to the farm to pick one out. But I can’t, won’t, and never will like eating them. I think it goes back to the time my daycare lady fed me “applesauce.” Lies! All lies! It was squash. Ack! Ever since, the taste of all things squashy makes me gag.

That’s why fall is such a hard time for me. Thanksgiving dessert is always pumpkin pie or pumpkin cheesecake. Pass! All of my friends have me over for dinner and pull stuffed acorn squash out of their oven. Pass! Starbucks unveils their pumpkin lattes. Pass!

But I know that I’m weird and that all of you love pumpkins, so here are some lovely links to get you in the fall mood.

  • Carving your pumpkin is a daunting task because you only get to do it once a year.  The Huffington Post shared some crazy pumpkin carving ideas.  If you had been considering a Justin Beiber pumpkin this year, you’ll want to check it out.
  • A soy firestarter is a great way to fuse your campfire (or wooden stove fire) with the best autumn candle.  These little balls of pumpkin and spice scent go under your logs.  Then you just light the wick and soon you’ll have a sweet-smelling fire.
  • Nothing says, “Good morning!” like a nice, warm doughnut.  These pumpkin spelt doughnuts by Angie’s Recipes are baked and easy to make.  Plus, they look festive enough to make a great dish for the morning after a holiday gathering.
  • After Halloween, it’s always a question of what to do with the pumpkin.  How long do you let it rot before you freak out your neighbors?  If you have kids, they might enjoy this rotting pumpkin activity where they draw out the pumpkin day by day as it turns to mush.
  • Glass pumpkins are all the rage still.  If you’ve ever wondered how they’re made, you’ll enjoy this short video of two artists creating a glass pumpkin in 6 minutes.

 

Acute How-To: Glitter St. Patrick’s Day Banner

I made this banner for the upcoming holiday. It was so simple and would be a fun project for kids. You can also switch it up with lots of different sayings and colors for any time of year. Trust me, glitter is appropriate year round.

Supplies:

  • super thick paper { water color paper found in the painting section of the craft store is perfect}
  • mod podge or craft glue
  • craft glitter
  • a small paint brush
  • string or twine
  • small clothespins
  • acrylic sealant {found in the spray paint section}

Step One:

Print your saying {I chose to write “Lucky Me”}, trace it on the super thick paper, and cut out the letters.

If you have a good printer, you can skip the tracing step and just print directly on the thick paper. When I did this my printer jammed {oops!} so make sure your printer is capable of handling the thick paper if you choose to do it this way.

Step Two:

Paint the letters with mod podge or glue and sprinkle on the glitter. Allow the letters to dry for a few hours.

Step Three:

Seal the glitter by spraying the letters with acrylic sealant.

Step Four:

Hang the letters from the piece of string by clipping with the clothespins. You could also string the letters together by punching a hole through each one… but I think the clothespin method is the easiest. I also added a few glittery shamrock cutouts that I bought at the craft store.

Just hang and enjoy – and have a very Happy St. Patrick’s Day!

Acute How-To: Lace and Doily Cups

I have a strong love for lace and doilies and this love is exemplified this time of year, when many stores are decked out in doily Valentine’s Day décor.

In honor of the upcoming holiday and my lace/doily obsession, I came up with a simple how-to that puts all my pieces of vintage lace and vintage doilies to good use.

Supplies needed:

  • Wide pieces of lace {I used some vintage pieces that were about 5” wide} and/or doilies {I collect these from antique and vintage shops….they can be really affordable at around $1 each}
  • Corn Starch
  • Plastic Wrap
  • Drinking glasses
  • Rubber Bands

Step One:

Bring one cup of water to a boil in a small saucepan.  While you are waiting for the water to boil, mix together ¼ cup of cornstarch with ½ cup of cold water.

Step Two:

When the one cup of water has begun to boil, mix in the water/cornstarch and stir until the mixture thickens {this will take about 30 seconds}.  The mixture will be the consistency of thick gravy.  Turn off the heat and pour the cornstarch mixture into a large bowl.  Allow this to cool for about 30 minutes.

Step Three:

Flip your drinking glasses upside down and cover with pieces of plastic wrap.  Use rubber bands to hold the plastic wrap in place.

Step Four:

Submerge the pieces of lace into the cornstarch and water mixture and then wring out excess moisture.  Drape one piece of lace over each plastic wrap covered glass base.  Smooth the lace down and then secure it with a second rubber band.

If you are also making doily cups, follow the same steps.  I used a small bowl turned upside down for my doily since it was much larger than the pieces of lace.

Step Five:

Allow the lace/doilies to dry for about five hours and then carefully remove the rubber bands and peel the lace away from the glasses.

I think these little cups would make a lovely centerpiece – especially if they are filled with tea light candles.  Or, you could use them as the base for place cards at your wedding or dinner party.