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experience

product vs. experience: are you selling coffee or seats to the dog parade?

product vs. experience: are you selling coffee or seats to the dog parade?

print by LegacyHouseArt – click image for more info We recently had a great discussion about the experience your customers have with your stuff. One reader suggested I write a follow-up expanding on the idea that “It’s not the stuff; it’s the experience.” So I thought I would. Thanks, Kathy! So here’s the deal: sometimes(…)

do you know the real value of your coffee mug?

do you know the real value of your coffee mug?

I recently ordered a couple gifts for my sister for Sister Day. I’m a big Etsy fan, and I choose to shop there when I can. My sister knows of Etsy only because she’s been charmed by other goodies I’ve gifted from there. This summer she made her first purchase on Etsy, so she’s catching(…)

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