Success doesn’t know where you live

This is a guest post from Andrea Mansfield.

Rumor has it that being a “starving artist” is so over.

I like this rumor and believe it to be quite true. In fact, creative thinkers, makers, doers, and shakers are hungrier than ever for their BIG creative endeavor to go viral.

But no one tells you that when you attempt this you first have to enter the world of business. Blah, right? We don’t want to be business people, we want to be creative people! Can’t we compromise?
Yes, but don’t compromise your idea, your worth, and your creativity for the sake of business.

Your initial approach to business might look a little something like this:

Creative idea/product -> try and appeal to everyone -> be a price competitor -> repeat

I think being a creative business owner can look something like this instead:

Creative idea/product -> solve a problem -> narrow your market to a specific niche -> learn everything you possibly can -> become THE industry expert -> mark up your value -> stream your quality -> be a business pro -> evolve

You have a great passion for being a creative thinker. You have this wonderful gift to use your ideas and make our communities a more self-supported place. No matter how much you LOVE what you do, you will not succeed if you ignore being a creative business owner, too.

Turning a profit is possible and you will never run out of good paying customers, but first you have to decide exactly what it is your creative business is here to do.

We don’t get to follow that good ol’ traditional business model. It’s time to build your own! The traditional business model says you test some idea, find your market, hire on those to recreate it, build your business, manage your team, and eventually retire or sell.

But wait, your creative business solely relies on something only YOU can provide: your passion! You can’t hire that out.

We don’t want to be managers, we want to be creators, dreamers, and inspired thinkers. And we also want to be successful at it. You get to decide what successful is for you – and when you do, YOU must make it happen.

No one is going to knock on your door and offer to make your creative business an overnight success. And you don’t want to be an overnight success! How boring if we were instantly a hit with anything we tried.

What if you were just as clever with the business piece of you as you are with your ideas? What if you LOVED marketing your idea, promoting your mission, developing new products, and actually looked forward to tax time every year?

When you focus some energy on not only what you create but why you create it, who it’s for, where you are taking the idea, why you want to go there, and how you’ll know you have arrived, you’ll find a well curated business.

Wouldn’t that feel great?

Want to dig deeper? In my new online course, Branding the Experience, you’ll go from creative dreamer to a successful branded business. You have to do the work, you have to take action, and you have to try new things. But then you get to reap the rewards and get on a path to success – your way!

 

Andrea is the founder of Brand & Bloom, the result of her love for the small creative business process. She encourages small creative business owners to narrow in on WHY they opened their business, WHAT it means for them and their community, WHERE they want to take their venture, and HOW they will know they have arrived. Check out her free resources for your biz!

7 thoughts on “Success doesn’t know where you live

  1. I love this rumor too! And I totally agree, a creative business should look like this:

    Creative idea/product -> solve a problem -> narrow your market to a specific niche -> learn everything you possibly can -> become THE industry expert -> mark up your value -> stream your quality -> be a business pro -> evolve

    The first model is not a great way of not being a starving artist!!

  2. I have to say, I am not sure about this woman’s credibility. She has multiple failed businesses and typos/inconsistencies/grammatical errors on her website. I am all for entrepreneurs and great thinkers. I am just curious how someone without successful business experience can give advice on how to run a successful business. I wish her all of the success in the world and don’t wish to be a downer, but before people throw themselves into purchasing her packages/classes, it seems they should do their research.

  3. Im a small home based business creating custom wedding invitations. Andrea helped me focus on not being a starving artist but a sucessful brand. Her knowledge has been an invaluable resource and can help any small biz. She rebuilt my website and blog and its led to more brides. She continues to motivate me with every new piece of info.

  4. As someone who has worked directly with Andrea on my personal business, I have not only seen great gains and improvements in my brand, but customers have been commenting left and right about the changes Andrea has made with my business. I have seen my business flourish with new customers in just a short timeframe. I made the choice to take a small financial risk and trust in her direction and I would make that same choice again and again without hesitation. I highly recommend her class and make a personal guarantee that you will weep the benefits of her knowledge, as I have. Success is just around the corner for you too!

  5. As I dig deeper into my own creative business, I’m finding that I really do enjoy the business side of things. I dig marketing, and promotion and research. Heh, not sure if I’ll ever look forward to doing my taxes, but maybe there’s still hope. 😉

  6. The task of goal making and planning for my jewelry business is not one I’m good at, but a recent meeting with Andrea has fueled me to really work on it.
    As she said in her article “When you focus some energy on not only what you create but why you create it, who it’s for, where you are taking the idea, why you want to go there, and how you’ll know you have arrived, you’ll find a well curated business.” This is the distillation of the reason I want to work on my business goals because if I don’t know where I’m going then how will I know how to get there?!
    Being a creative business owner is hard, but I love what I do and I’m looking forward to the future of my business. If Andrea can continue providing insight like this, I know I’m heading for success!

  7. I have owned my business for quite a few years and working alone can be difficult since you only have you to look to for new ideas and perspectives. When I started working with Andrea, I found that I was at a crossroads of where to turn and what to do.

    She really helped me figure out a new direction and passion for my business and a way to approach it that is effective. I am re-energized in working on the business side of my business to in a way that allows my creativity to flow. Since working with her, I have a much clearer vision of where my business is going and how I am getting there.

    Once again, I love what I do.

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