This is a guest post from Andrea Mansfield.
Rumor has it that being a “starving artist” is so over.
I like this rumor and believe it to be quite true. In fact, creative thinkers, makers, doers, and shakers are hungrier than ever for their BIG creative endeavor to go viral.
But no one tells you that when you attempt this you first have to enter the world of business. Blah, right? We don’t want to be business people, we want to be creative people! Can’t we compromise?
Yes, but don’t compromise your idea, your worth, and your creativity for the sake of business.
Your initial approach to business might look a little something like this:
Creative idea/product -> try and appeal to everyone -> be a price competitor -> repeat
I think being a creative business owner can look something like this instead:
Creative idea/product -> solve a problem -> narrow your market to a specific niche -> learn everything you possibly can -> become THE industry expert -> mark up your value -> stream your quality -> be a business pro -> evolve
You have a great passion for being a creative thinker. You have this wonderful gift to use your ideas and make our communities a more self-supported place. No matter how much you LOVE what you do, you will not succeed if you ignore being a creative business owner, too.
Turning a profit is possible and you will never run out of good paying customers, but first you have to decide exactly what it is your creative business is here to do.
We don’t get to follow that good ol’ traditional business model. It’s time to build your own! The traditional business model says you test some idea, find your market, hire on those to recreate it, build your business, manage your team, and eventually retire or sell.
But wait, your creative business solely relies on something only YOU can provide: your passion! You can’t hire that out.
We don’t want to be managers, we want to be creators, dreamers, and inspired thinkers. And we also want to be successful at it. You get to decide what successful is for you – and when you do, YOU must make it happen.
No one is going to knock on your door and offer to make your creative business an overnight success. And you don’t want to be an overnight success! How boring if we were instantly a hit with anything we tried.
What if you were just as clever with the business piece of you as you are with your ideas? What if you LOVED marketing your idea, promoting your mission, developing new products, and actually looked forward to tax time every year?
When you focus some energy on not only what you create but why you create it, who it’s for, where you are taking the idea, why you want to go there, and how you’ll know you have arrived, you’ll find a well curated business.
Wouldn’t that feel great?
Want to dig deeper? In my new online course, Branding the Experience, you’ll go from creative dreamer to a successful branded business. You have to do the work, you have to take action, and you have to try new things. But then you get to reap the rewards and get on a path to success – your way!
Andrea is the founder of Brand & Bloom, the result of her love for the small creative business process. She encourages small creative business owners to narrow in on WHY they opened their business, WHAT it means for them and their community, WHERE they want to take their venture, and HOW they will know they have arrived. Check out her free resources for your biz!