Personal branding isn’t just about business. Having a style, a language, an affect to call your own is really about understanding the person you truly are.
A personal brand isn’t about sensationalizing. Crafting your personal brand must be a work of radical honesty.
Your personal brand is a reflection of how you see yourself in the world and how you want to be seen. It’s the choice to reflect your own image of who you are instead of allowing others to dictate who you will be.
The difficulty in personal branding comes not from being able to craft the image but from actually knowing yourself.
- Too often we rely on others values.
- Too often we follow others paths.
- Too often we assume others quirks.
Know yourself. Know what you value, what path you’re following, and know those little things that make you, you. Know what you want. Then turn up the volume to 11.
If you’re in the greater NYC area, come join me for a panel on branding hosted by Uncommon Goods. We’ll be jamming on all the ways consistent, thoughtful branding is a key part of success. Click here for details.