whenever i work with a client who needs help defining their brand, i concentrate on crafting a mission: a statement of what she creates – what inspires her – and what her customers gain through her work. it can be very difficult to distill a person’s creative output into a succinct statement of mission. in writing my ebook – launching monday! – i realized it was long overdue to go through the mission statement for scoutie girl.
at handmade in pa, my mission was simple: promoting arts & crafts in pennsylvania. scoutie girl is very different because there are fewer boundaries. what makes this site tick? why do you come back day after day? and i am so very thankful that you do… what string ties together the work that is featured, the feeling you get when you see it, the click you make to visit the shop & make a purchase?
to me, that something is “indie.” itself an indefinable word.
necktie baskets by goodergoods
indie has an appreciation for what’s past but strives to create something fresh, clever, and practical. indie harnesses creative power to make a statement. indie separates itself from the mass-produced and the uninspired. it learns from others and produces something new.
indie design resonates with anyone who has felt left out when they shop in a big box store, with anyone who never quite fit in as a kid, with anyone who lives each day searching for things that are good & new.
so this is what i came up with for scoutie girl’s mission:
scoutie girl believes in the power of independence, the power of creation, the power of handmade to change the world. we believe that mass-production and rampant consumerism have created a culture that is hungry for “more” & “cheap” – we believe that handmade can change that, reconnect us with our fellow (wo)man and put life back into a bit of perspective… [read more]
no, i can’t quite put my finger on what separates indie craft*design*art from what has come before or might come in the future, but i know that independence from the demands of our times & culture gives us a power that builds us up & gives us strength.
what does indie culture and independent design mean to you?
to read other posts in support of indie design, check out whatdesigners’ independent design blog off.