You’ve defined your goals, set your objectives and you’re ready to go! Whether you’ve set out to earn five figures in revenue each month or grow your mailing list to 200 people, you’re going to have to figure out “what,” “how long,” and “when.”
‘What’, ‘how long’ and ‘when’ describe the building blocks of any project or activity. The more jargon-y terms for these three things are scope, estimation and planning; and they are a critical part of reaching any kind of goal.
The ‘What’ is Scope. What kind of projects, activities and deliverables are required to meet your objective? What do you need to grow your mailing list? Scope items can be anything from regular guests posts, to traffic boosting activities like SEO optimization to redesigning your website’s home page to more prominently feature you’re mailing list subscription fields.
The ‘How Long?’ is Estimation. How long will it take you to write two guest posts a month? Are you going to spend a month doing nothing but SEO optimization or is it an ongoing, weekly activity that you will do for 3 hours twice a week? Will it take you a day, a week or a month to redesign your home page? If you’re hiring someone to do it, how much time will you need to allot to overseeing the work?
The ‘When’ is Planning. If you have a goal around increasing revenue, presumably by a certain date, what needs to happen beforehand and when? When do you need to have that homepage redesigned to start reaping the benefits of increased sign-ups?
When do you need to launch a store on a new online marketplace to start seeing an uptick in sales three months later?
We’ll explore the nitty gritty, tactical details of each of these activities in upcoming posts. Which of these activities are you doing already? Which ones do you need to do more of?