I was recently asked to describe what I do on a form. I could have easily written career coach. Or small busines coach. But the inside of my head kept repeating, “I’m a biz illuminatrix.”
That feels accurate. The words feel good around my work. But would people think I was nuts? Or even know what I mean?
I had a short fantasy about what all the people reading it would think.
“Oh, ok. She doesn’t really know what her businss is about. Who would hire her? That’s not even a word!”
Yes, I was bullied by imaginary people over my word choice on a standardized form.
But you know, what? I AM a biz illuminatrix. It’s in the feedback I get from clients, where I lead from, and what I strive to do. As a description, it’s not conventional and it’s not convenient. It’s evocative. It’s rebellious. It’s what you get when you get me.
So I went with it. Say hello the world’s first (?) Biz Illuminatrix.
I invite you to join me in defying the forms.
What identity will you delcare for yourself? Serve it up in the comments, raw and real.