Creative Biz Success with Judy Kaufmann

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Can you take us on the journey of your creative career path so far? Was art always your calling?

I’ve been drawing since childhood, and seriously illustrating since 2003. That was the year I decided to start illustrating professionally and also to move from the city where I was born (Santiago de Chile) to Barcelona, an amazing city for illustrators and designers.

Frida Kahlo Print - click for more

You have worked with a lot of ‘big-brand’ companies. How do you suggest budding illustrators go about contacting these companies for possible work opportunities?

First of all, I need to say that it’s luck to be contacted by big-brand companies.

However, just because they are big companies doesn’t mean that the best jobs I have had were from them.

Generally, I’ve gotten my jobs with these companies through good contacts: for example, I was recently asked to draw two illustrations for Google (UK), who contacted me through my great illustrator agency, Handsome Frank.

Your repetitive prints are quite unique. How did they come about?

I’m so glad you like them! I think that two different things inspired them.

The first is that I started drawing small and repetitive shapes because it was something that kept me focused and really concentrated; perhaps even to reach a meditative state. I really like to get to that state.

Identical Twins Print - click for more

The second is that my series of repetitive prints began with my Identical Twins Print and needless to say, being an identical twin is a nice metaphor for all my repetitive drawings.

What has been the best marketing move you’ve ever made for your own business?

One of the latest and best was having this map published in Frankie Mag.

Map Print - click for more

Do you ever have doubts as to your future creative direction? Are there things you yearn to achieve, but haven’t yet found the time for?

Completely! I will get bored really soon with the style that I’m working with and, as I’m very eclectic, will find a new style that may be very similar or have nothing to do with what I’m doing now.

Woody Allen Print - click for more


What is one piece of advice you’d like to give fellow makers about running a successful indie business?

I have three different, short, and easy to remember pieces of advice:

1. Listen to good music.

2. The time you spend drawing is proportional to the quality of your artwork.

3. The time you spend traveling is proportional to the quantity of good inspiration you have.

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