The handmade movement is in need of brand recognition. I wonder why more people don’t buy handmade craft, and why it isn’t a more widely-acknowledged concept.
It’s clearly because the handmade movement doesn’t have a multi-gazillion dollar ad budget or a hot shot PR consultant. Craft is fighting against the entire mass-produced, mass-marketed industry for attention from consumers looking for something excitingly fresh.
Craft has a lot going for it in this fight for attention. It’s more individually creative. Quality-made crafts will last longer than any cheap blobject. And more often than not you buy craft directly from the maker.
I’d like a little more recognition for the great things being created as well as a return to an appreciation of the act of making. Aside from yelling it from the rooftop daily, I’m not sure how else to get the message out except for adopting some similar messaging as a group.
We all, as a group, should come up with a tagline (ala Buy Fresh, Buy Local) to speak about the necessity of buying/giving/collecting/loving/can’t-live-without-having handmade craft.
If we came up with the perfect tagline then we all could instantly start using it and sharing it. We could take this grassroots handmade movement to a new level.
What do you think that tagline should be? What do you use now when you talk about your work?
I’ve really enjoyed being the blogger-in-residence. Thanks for all the thoughtful comments! I love how lively the handmade community is.
editor’s note: thanks so much, nick, for being our 3rd blogger-in-residence! i think you’ve gotten us all thinking more about the meaning of community and the value of handmade. readers, if you’ve enjoyed nick’s posts, please stop by his blog, handmade in pa, for more exciting craft & craft wisdom.