About tara gentile

Tara Gentile is a business coach and blogger serving passion-driven entrepreneurs with fresh ideas about productivity, passion, and profit. She's the author of the digital guide, The Art of Earning.


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The Quiet Desperation of Need

painting by tastesorangey - via papernstitch - click image for more info

This post first ran in January 2011.

While I often wax poetic about defining what you want and then acting on your desires, it’s not so much what you want but what you need that will propel you into a life lived outside the box.

When we “want” something, it can almost feel dirty, shameful. Who are we to want more than what we have?

Needs are more difficult to question. Shelter, food, clean air, pure relationships – who are we to argue with our own needs?

They didn’t teach this in school…

After college, I worked for a national bookstore chain. I worked my way up from barista to Sales Manager in less than a year. I went from making $6.50 per hour to making $28,000 per year. Even though it wasn’t enough to reach my goals or feel comfortable on my own, it was more money than I’d ever had in my life.

For that $28,000, I worked 50-60 hours per week at all hours of the day and night. I managed events, merchandising, local book sales, and a cafe for $5 million dollar per year business.

Shortly after my promotion and after I had bought my first new car, a cherry red, 5-speed 2005 Ford Focus, I had a conversation with my co-manager about money.

“I feel like I should be making more money,” I said.

As the words left my mouth, I felt so much shame. I had so much more than the people who worked for me. I had my parents’ roof over my head and a car to drive. I had new clothes and lots of sweet, milky coffee drinks.

I thought I wanted more money. And wanting money is “not okay.”

Before Lola was born, I searched for new jobs. I chased after what it was that I desired. I focused on getting what I wanted and acted with loud, shrieky desperation. Everything I wanted was always just out of my grasp.

I didn’t recognize the significance of my own needs. And so I wasn’t able to meet them.

But I didn’t want more money. I needed more money. On that salary, I couldn’t afford my car, a reasonable food and entertainment budget, and a home to call my own. Not only that but I needed more freedom, more autonomy, and a better creative outlet.

Changing that thinking took another four years and it required a fundamental change in understanding what I needed for my life. I needed to be in charge of my life and in control of the way I lived in the world. I needed a platform to share my ideas and time to generate new ones. I needed the time to build a relationship and the resources to have a family.

After Lola was born, what I needed was a way to stay home with her. What I needed was an outlet for the creativity that I was rediscovering. What I needed was a career that let me reach my full potential. I felt that need with the same longing I have for clean air and good food.

I moved ahead with the quiet desperation that turns ideas into action.

Instead of chasing after those desires, I acted on my real needs.

No longer was there room to doubt my motivations or feel shame for wanting more than I had, my needs were real and valid.

If you have difficulty defining what you want life to look like, consider what it is you really need. Alexis Neely asks you to consider just how much money you need. Danielle LaPorte asks you the same (via Kelly).

Of course there is so much more to need than money. There is love, freedom, joy, and making.

Your needs will take different forms at different stages of your life. In ten years, I may not need the money I need now or need the amount of technology I now possess. In twenty years, I may need to travel. In thirty years, I may need to sit in meditation and contemplate a new direction.

Just because your needs change and evolve does not negate their importance.

Take a minute today to consider your goals. Consider what your life looks like when all of your needs are fulfilled. Visualize the relationships you will have, the career you will pursue, or the causes you will support.

Do you feel shame in wanting those things?

Or can you allow yourself to accept your own needs as truth?

And then proceed with action.

Get Started, Fail a Lot, and Then Try Something Else

photo by tableatny – click for info

This post first ran in March 2011.

You’re at a track meet. You’ve got a paper number pinned to your chest and you’ve got on some crazy colored spandex.

You pump your heels up and down. You stretch, side to side. You eye up the competition.

On cue, all the runners approach the starting line. You carefully place your snazzy Nikes into the starting blocks, you breathe deep, you gaze ahead. You wait.

Mere seconds feel like a lifetime.

Finally…

the gun shot! And you’re off! The race has started. You bolt down the track, legs pumping up and down, arms pushing you faster and faster.

Starting is not something you thought about it. It was a reflex. A reaction to the stimulus of the gun shot.

Some people have this natural reaction to the gun shot of a great idea.

A great idea can take a self-starter from sitting on her ass to creating all night long. A great idea can start a business in a day, create a piece of art in an hour, write a story in a month.

But somewhere along the line of Western education and corporate employment, most people were told that their natural reaction to starting needed to be suppressed. Jumping off the blocks at the sound of the gun was not allowed.

Instead endless meetings, countless hours of research, focus groups, and manager vetting had to come first. Then someone else would start.

You may have guessed by now that I’m not too excited about that model. There’s not much to get excited about.

I get excited about starting. About trying. About experimenting.

I get excited about allowing myself to try new things and fail at most of them.

And that’s why I’m excited about Seth Godin’s book, Poke the Box. In it, Godin explores all the fears and obstacles that we have been conditioned to feel about the idea of “starting something” – initiating.

What’s on your “allowed list?” What’s missing?

One idea that really struck a chord with me was the idea of an “allowed list.” He says:

Most employees can give you a long list of all the things they’re not allowed to do. Not-allowed lists exist in schools, in relationships, and in jobs…

It’s interesting that the allowed list is harder to remember and to write down. I think we might be afraid of how much freedom we actually have, and how much we’re expected to do with that freedom.

Right on, Mr. Godin.

One place that a “not allowed” list has no place in is your personal relationship with yourself and your great work.

Or, I suppose, you’re allowed one rule: You’re not allowed to do that which doesn’t work for you.

And because “allowed lists” are so difficult to remember and write down, I decided to create a short and simple one for you.



Download it.
Print it. Tack it up. Share it.

This is your list. You are allowed to start, to fail, to do things your way, to stop preparing and start doing. You are allowed.

Now more than ever before.

Take advantage.

The Creative Imperative – or – Do Your Part – or – Be the Change

Be The Change - print

print by Raw Art Letterpress - click image for more information

This post originally ran in June 2011.

Last year, Jonathan Fields wrote a brief but awesome post (aren’t those the best?) about CHANGE. Namely, as much as we ask for change, we hate to actually do it.

He said:

Everyone wants to own the result, nobody wants to own the process.

Whether it’s reclaiming the economy for the little guy, taking care of global warming, feeding the hungry, or reversing the obesity crisis, the hard work is always the last work to be done.

Enter: The Creative Imperative

This world needs people who not only think outside-the-box but act outside-the-box. It’s no longer enough to do things the way they’ve always been done (really, is that even true?). It’s no longer enough to wait for others to act first.

I believe that each of us – outside-the-box thinkers, original idea people, artists in every sense of the word & then some – have a responsibility to do our part to create the change we want to see in the world. We all have a part to play, a wall to paint, a project to craft.

Creative-creators are the change-agents of today.

Note: I did not say “creatives” are the change-agents of today. Because I’m talking about executing – actualizing – achieving – performing. You’ve got to be creating.

We cannot hope to make this world a better place if we do not act on our own unique thinking. No idea you have is too crazy. No thought too out-of-left-field.

“That’s great. But what can I do?” you say.

Know your strengths and then do something with them.

Are you a communicator? This is the time to broadcast your message via social media, craft a call to arms on your blog, or email a group of friends.

Are you an organizer? Time to start that monthly meet up you’ve been thinking about. Time to bring people together around your cause.

Are you a supporter? Now is when you need to contact the leader you’ve been quietly throwing your support behind and ask them what they need from you.

Are you an entrepreneur? Never before have you been able to build a business that not only makes money but promotes positive change so easily. Now is the time to create the product or service of your dreams.

When you act on your gifts you’re engaging your creative imperative. When you sit – silently, passively – you’re abdicating your responsibility.

Yes, this is uncomfortable. Yes, this goes against everything you’ve been told.

Yes, you can do it.

I need you to.

What have you been sitting on your hands about? How will you engage your own creative imperative?

What will you do TODAY?

congregation: the crazy awesome results of being amidst world-changing people

Tara is preparing for the World Domination Summit next week – and this year she’s speaking! In honor of that, here are her thoughts from last year’s summit.

Last week, Megan told me I could no longer call myself an introvert.

Why? Because I had just spent an off-the-hook weekend schmoozing with 500 on-fire people in Portland, OR. Yes, I was at the World Domination Summit but this isn’t another WDS-recap.

Any trappings of my introverted selfhood fell away in this congregation of world-changers. I was both fully myself AND fully engaged with others.

In the midst of all the camaraderie, the shared experiences, the “oh-my-goodness-I-follow-you-on-Twitter!” I felt a profound sadness for all the people who ask me how to use social media better.

All this internet-stuff-as-life that we talk about doesn’t mean poo if first you don’t consider how you can more deeply connect with other human beings. Please don’t take this to mean that I think you should be friends with everyone – I don’t! – instead, I mean that it’s the quality not that quantity that counts.

Conferences, social media, networking events, coffee dates – they’re all about deep connection and the rewards of your brain coming into proximity with another brain. Your heart with a another heart.

You cannot be fully yourself until you are deeply connected with other brilliant people.

Congregation.

None of the people in my midst – and I was around FIRE STOKING, WISE people – were great sages by themselves. They were made greater by the people, power, and connection around them. We all shined because those around us were shining.

Who are you connecting to that’s making you burn brighter?
What wisdom are you communing with that’s making you wiser?
What power are you soaking up that’s making you more powerful?

How are you creating congregation in your life here + now?

This is why we connect. This is why we tweet. This is why we blog.

Broadcasting without relationship means the signal goes nowhere.

Personal branding is a way of life.

Personal branding isn’t just about business. Having a style, a language, an affect to call your own is really about understanding the person you truly are.

A personal brand isn’t about sensationalizing. Crafting your personal brand must be a work of radical honesty.

Your personal brand is a reflection of how you see yourself in the world and how you want to be seen. It’s the choice to reflect your own image of who you are instead of allowing others to dictate who you will be.

The difficulty in personal branding comes not from being able to craft the image but from actually knowing yourself.

  • Too often we rely on others values.
  • Too often we follow others paths.
  • Too often we assume others quirks.

Know yourself. Know what you value, what path you’re following, and know those little things that make you, you. Know what you want. Then turn up the volume to 11.

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If you’re in the greater NYC area, come join me for a panel on branding hosted by Uncommon Goods. We’ll be jamming on all the ways consistent, thoughtful branding is a key part of success. Click here for details.