just in case you missed it – i had a guest post over on crafting an mba in reaction for seth godin’s recent post on the movement towards buying handmade. he makes the point that, “The “this is the best price and value” story is just one of those available, and in fact, it’s rarely the most effective for the audience you may be trying to reach.” couldn’t agree more, mr. godin!
speaking telling a story, there are still spots left in my ecourse, between the lines. if you’re interesting in learning to tell your story instead of constantly promoting your latest item or sale, if you want to get individual questions answered, and if you want to learn how to engage readers & build community around your brand, this course if for you.
image credit: these wristbands are crazy good by kilsook
Tara Gentile is a business coach and blogger serving passion-driven entrepreneurs with fresh ideas about 
