113 responses to “the art & business of crafting your online self.”

  1. Alicia

    I couldn’t agree more with this post. You should always stay to true to yourself whether it be online or in real life.

  2. robin

    thank you for promoting “genuine” over sales pitch

  3. Brandi Powell

    Fantastic post – even online people can certainly tell who is genuine and who is not.

  4. waterrose

    Great synopsis of how and who are social media. I have been so fortunate to meet some wonderful people and it amazes me that each of us can reach out to the entire world. Five years ago most of our social interaction was within a 100 mile radius…now it’s the world.

  5. Amy - parkcitygirl

    I’m totally on the same page with you! people can sense a fake online – being yourself is the best way to be. How fun to share in real life!

  6. Naomi

    Thanks for sharing such positive thoughts!
    And great advice – I started blogging myself fairly recently and am still trying to figure out what is “blogworthy”, so your post came just at the right time!

  7. Kristin

    Thank you for sharing with us at LVC! I was inspired to know that you can definitely make a living without working in a job you hate. I’m graduating in a few months now. I love the internet, I love art, and I love writing. Your career path might be my choice someday as well! Thanks again and good luck with your endeavors.

  8. Marian

    I agree with Naomi. I have a fairly new blog and I am trying hard to portray my true self through all my posts, while still being blogworthy.

  9. Susan

    First, I love the picture you chose to put at the top. It is the perfect image to represent announcing yourself to the world, and shows the openness and vulnerability required. Second, your message to remain true to yourself is so true. I think blogging is a great venue for people like me who are generally socially very shy and private, but have thoughts and experiences that we occasionally would like to share with others. It is easier for some of us to reach out in writing than in person.

  10. Penny (Pocket Carnival)

    This is great. I think the ‘you are what you share’ is possibly the thing that I, along with lots of other crafty bloggers, struggle with.

    It’s hard to maintain uniqueness in my business, but at the same time it would be nice to be generous with all the info I’ve gathered! Hmm.

    *pondering*

    x Penny

  11. Barbra

    Wonderful post. “You are what you share” is so true. To me, you are giving and I look forward each day to seeing what you have to share. Spring is around the corner, I promise!

  12. Karyna

    I really enjoyed this post. Very true – sincerity always strikes the right cord and attracts good things, whether it’s a blog or an online shop. And I understand completely what you mean when you said you felt you lost yourself a bit in working for the “man”. Thank goodness I enjoy my current job but I’ve worked at many since I was 15 (a total job whore, lol) so I really understand. But I also think it’s this very thing that thankfully is contributing to this huge great movement of hard working small indie business owners building relationships together, handmade goods and blogs like yours. :)

  13. mari

    “the man”. Ah yes, me too. Lost myself completely. Though in many ways, blogging about toys and freelancing as a toy designer is perpetuating that person I was. I’m hoping to find a way to combine the pride I had in what I did full-time with the person I am now. I’m much more grounded and real working from home and blogging (how ironic that it’s all virtual).
    This idea of a virtual identity is exactly what I’m struggling with. I’ve been feeling like my blog might be a little one-sided … maybe a more rounded representation of me through blogging is actually what will make it a more “successful” blog?
    Thanks Tara, as always!

  14. Anne

    I’m glad you wrote this! It’s so easy for people to post negative or pity-posts that reflect a really bad attitude. No one wants to be around that for long. You want to be around the lively, interesting, engaging person at the party – not the angry person in the corner. I have heard plenty in the forums that made me cringe and even clicked on a blog for a shop I was interested in only to discover that I was so turned off by their projected toxicity that I couldn’t get away from it fast enough! That’s not someone I want to do business with. Online we are our words.

  15. Einat

    Wonderful post!!!

    Thank you scoutie girl for doing what you do and doing it so well. I am so glad you left the man to join the people, blogs like yours are so valuable both for the great information that you share and for giving independent artists and craftsmen like me exposure!

  16. Christine

    Thank you for this! I have finally gotten to a point in my life where I DO actually know who I am, and I am determined to not let go of that. Sometimes as an independent artisan, I want to be like the bigger companies and make lots of sales, but then I remember that’s not who I am, and that other things are much more important to me. I think by being true to myself, I can better serve those around me, too.

  17. ricki - sprig to twig

    The blogosphere has brought me a whole new group of friends, some of whom I exchange a few words with nearly every day. You are so right! One need not look a new friend in the eye to see his/her soul. Thanks for the pithy and heartfelt post.

  18. Debra

    This is so true always stay true to yourself what you belive and what you are about and from there everything else will fall into place be true to yourself in your art or craft whatever it is don’t do or be something or create things that really does not represent you and your style no matter what do not comprimise.

  19. Keira

    I am so glad you wrote this!..Not because I wasn’t being myself but because it validated that I am who I am and my craft is a big part of that. I will forever feel less insecure about my online personality (which is pretty well the exact same as in person)after reading this!

    Thanks a trillion!

    WEEEEEEEEEEE

  20. Martha Cole

    Love this! It’s expanding on the idea of “using your voice” which I preached when I taught high school English (mumble) years ago. I try “use my voice” in my etsy shops since people can’t meet me in person. I want them to feel like they know me.
    The whole blogging phenomenon is overwhelming to me, though. I’m 50 and not as tech-savvy as my kids and their friends. So many blogs, so much to learn, so little time. How does one keep up?

    1. Marcia Wisehoon

      Martha, I used to get all worked up about how much technology was above my head, but what’s the point of worrying about that? I try to trust my intuition, and pursue the technology that speaks to me (but I don’t youtube LOL). I’ve learned a lot of technology “on-the-job” because I had to; now I’m investing myself in a path that is truly mine, and I seek the knowledge (tech or otherwise) that will help me progress along that path.

  21. becca

    Thank you for sharing these great tips. As an extrovert in my day to day life, my blog personality follows. Not all the time, somedays I will just post some photos(it took me awhile to realize that just photos is OK) and other times, when I am truly struggling in my life, I will write about it.

  22. Melissa

    Thank you so much for sharing this insightful information. As a middle aged stay at home mom I have come late to the online world. The whole internet seems at times completely impersonal while at the same time giving me to much information about people I don’t even know.

    I think you are so right about staying “true to your self” and “using your own voice.” I try to do this in my craft and art. I try to express myself without giving to much away. I see it is the same thing on the internet. And you right – it is very important to be positive.

  23. margarita

    Very true and helpful article you wrote in here, I believe in being natural and honest and show the real you through your work, blog, shop, etc…I have made very good friends and contact over Internet by being helpful, respectful and kind to others.

    Thanks for sharing this words
    Marga

  24. kathleen caraher

    i am still a new fish swimming in the big ocean of technology
    I love to create and my goal in my life now is to be a successful artist and sell my work.
    I am a art teacher by day and an artist selling her work always
    check out my store and I will send my flikr address
    peace and thank you
    kathleen
    wireknot

  25. (becoming) laura

    Insightful and “right on” … thank you!

  26. Jennifer

    This is so well stated! I really appreciate and have been looking for this perspective. I tend to connect better with authenticity than lists. Thank you!

  27. Julie L. - Raw Element

    I know exactly what you mean by losing yourself by working for “the man”. I have my undergrad and grad degrees in Accounting, been a successful CPA for almost 8 years at a international accounting firm and one year in industry…one would think I would love doing what I’m doing getting to experience the business world so much at this age. But yet, I’m tired of working for others. Others that stopped appreciating the work and just expect me to do it at any cost, which is usually my personal life and health (as I am finding out now with issues I am having). I started my own natural skin care line last year and all I can think about during the day when I am at my 9-5 (or should I say 6:30 a – 6:30 pm) job is getting home to work on my side business. I love studying herbs, oils, skin types, researching, coming up with new formulas, understanding my consumer….someday I hope to make this my full time job but for now, I’m glad that, even if it is for a few hours a day, I can get back to the new true me.

  28. sara sekhar

    love this post…ive read naomi’s comment i have the same problem with me i stopped using blog because iam not very much good with words…i do talk a lot but its hard to interpret in words besides i dont know if ppl would be interested in reading my blog…maybe i should i start blogging again…i should give it a try.

    thanks tara this post is just wonderful.

    sara sekhar.

  29. VincentM

    I will be reading this post in a short while, but I noticed one thing… Even though this is a sort of blog tribute, one should always be wary of grammatical errors. Pretty much nothing was capitalized in this entire article.

    Never the less, I’m sure I will find it a good read, as much as a helpful one.

    1. Marcia Wisehoon

      proofread much? HA I know I do! It’s a big part of my day job now. I never thought I’d say it (I always take/took such umbrage [read: judgmental] at typos–or what I see as syntax, grammatical, compositional errors), but online communique works best when we can get past the “style” issues and connect with the “substance.”

      Tara has chosen non-caps as an intentional style — like e e cummings. I think it’s a great energy-saver; especially for pinkie fingers!

  30. Jen Schroll

    In reference to the “social media gurus”, I have to agree that not much emphasis is put on theory at all. Sure, social media is a great way to network and build relationships – and the tips can be helpful – but this post was among the first I’ve recently read that helps me better understand the inner workings of social media – defining myself vs. blindly blasting a message.

    I’m still in the “defining myself” phase on my blog, but what I find most rewarding so far is the sharing helpful information. People really do appreciate neat little tips and tricks to doing whatever. When I thought about it, there are a few blogs I’ve started following because of some technique or trick they shared.

    I certainly am open to learning more about relationship-building, but I guess that, too, will be one of those things I learn as I go along. :)

    Jen S.

  31. Tiger Moon

    It’s so nice to have guidance. Most of the time the world thinks “to each his own”. It’s always beautiful when someone steps out with an open hand. thank you.

  32. Renaissance Austin

    What a wonderful article! Thanks so much for sharing. I see that I am along a good path here. I will push even more to help those with knowledge and information that I am well versed in! Thanks!

    Ren

  33. Linda Dow

    This is perfect.. I have been beating my head against a silent wall, zero people for nine months on etsy. I know that I am doing the right things, but without people, any people in the brick and mortar world, how on earth can I drive people into the store. Well the blog did not work, maxed at 6 followers who were not reading. My frustration culminated in a breakthrough. Focus on one thing at a time.
    MOSS won out. Now have moved to video, to try to reach even more people. Still in process. Thanks for the pep talk.

  34. Shammi

    This article is a great motivator – Thanks for the advice! Check out ifwebuildit.etsy.com for kid size picnic tables :)

  35. Nina

    Thanks Scoutie for probing more deeply into social media. You have given me more to ponder as I contemplate developing a blog. Yes, what is mine to bring, offer and share to the many I may connect with but do not really know. Provocative area that I will continue to explore.

    I appreciate your sincerity and invitation to being real and genuine.

    Would love to know where that sculpture is located.

  36. Stephanie Ryan

    This was great. I recently started a new blog and wanted it to really capture who I am. I think I am doing well with it except I never now how much to share. I find that I pull back and censor myself a bit. Where do you draw your line in the sand?

    1. Stephanie Ryan

      my blog link wasn’t correct on my previous post.

  37. Astrid Nicole

    I always felt it was important to portray a ‘personal depth’ in our online image. You’ve confirmed my belief. Super article!

  38. nicole

    Thank you, I’m just starting out in the blogosphere world…and this post shares a great message to beginners and beyond. Being true to yourself whether it be a virtual moment or reality one is very important! =)

  39. Deborah Julian

    I really appreciate these inspiring words. I am very new to the online marketplace and feel a bit overwhelmed with all I need to learn. Thank you for reminding me that the reason I am in this is because I love to create my art work and share it with people.

  40. Piper

    What a great post…thanks for sharing Tara. Such inspiring words and I completely resonated with your “working for the man”. I was feeling like I had lost all my creativity and even dreams by the day to day awfulness of my job. And then I discovered the world of blogging and found this incredible community of like-minded people and I started feeling creative and energized again!

  41. Angela

    This was inspiration I needed. I’ve been unemployed for over a year and trying to get an online shop going. After working for over 30 years and downsized 4 times I do feel like I’ve lost so much of my creativity. Trying to get back in touch with the person I remember and like is a challenge.

  42. Stacy

    Wonderful advice. You’ve put this into words in the perfect way. Your post is timely for me and I’ll save it to look back at from time to time. Thank you!

  43. Christine

    Thanks so much for your inspiring words. I am very new to life online and still finding my feet at online selling.
    Now I must jump into online being which as you have described needs careful handling to be a true representation. How exciting it all is with such great people already in the pool.

  44. Alexandra Snook

    Thank you for the wonderful article…I couldn’t agree more!

  45. amber kane

    Thank you for being so open and sharing. I am a full time art teacher and spend any extra time weaving in my studio. I have a passion both to teachers others how to make art, but also to educate anyone and everyone about the importance and value that art holds in culture, which I think many do not understand. I asked my high school students why they feel that art is important and all that they could come up with was for entertainment, I was a bit surprised that they did not realize the great impact that art and creative thought has on everything around them.

  46. Liza

    Thank you so much for your insight into cyberspace. This medium of communication and social networking is so unfamiliar to me. As I get more involved in it, I find that remembering that you are not just typing words out into the great unknown is easy to loose sight of. The truth is that what you type is as important to who you are- as what you say in person.

    Defining a cyberself is another great way to put your best foot forward walking towards the person you want to become, and redefining the person you are.

    Thanks for saying it out loud;)

  47. Penelope Bridge

    Tara – Thank you for sharing such a logical and elegant perspective. I look forward to reading more about your journey.

  48. Monkey Mind Design

    I too lost myself working for “the man” and actually I worked for a great agency for the last 7 years. But even with my 13 yrs of experience as a graphic designer I felt like I was a button pusher and designing for everyone and their dog and never for me. I finally creatively flat-lined and decided to pull the cord. The BEST decision I’ve made. I am so happy now everyday!!! and LOVE creating and designing again. This is who I am… I want more of me and can’t wait to see what else I have to offer. I am in it 150%!! Thanks for your post

  49. neogranny

    Hello All,

    Miss Scoutie girl- your break from the work world with your daughter sounded like a great catalyst. I am in similar state- with a brand new baby girl, recent move form SF to Charlotte, NC. I am an art professor by trade, but hope to expand some design concepts into tangible goods to sell. Totally thrift store inspired- I’m aiming to have time to hunt and make things with my daughter at home. Any advice on creating this balance?

    Loved hearing your thoughts,

    Molly

  50. PERSONA PERSONAE « Devour Slowly and Deliberately

    [...] all the same.  Having to each myself online marketing I was most pleased to come across this article by scoutie  girl.  I read her premise as basically:  in order to continuously and successfully [...]

  51. Lana

    Tara, thank you for sharing all of this information! For 2010, I wanted to increase my blog readers and get them to interact more. According to stats, I have lots more readers but so few comment. I’m still trying to find my own niche in blogging, but I do feel that I am on the right track by blogging / sharing what I know, what I like, what I’d like to know, and not try to be something / someone that I’m not. If I continue on that path (and I have since I started blogging), and put more of your tips to work, I think I’ll see more results this year.

  52. aliza patell

    How true, a wonderfull and insightfull piece into what goes on in the business of making and selling. thank you posting.
    aliza

  53. Brian

    Interesting read! When I meet someone in person that is gilding the lily it doesn’t take long for my bs meter to go off. Online it can be tougher to see through the veneer.

  54. Robyn Colledge

    you put it so well and so clearly….I too am passionate about something bigger than my shop, I forget and just want to plug my shop which is narrow and boring…thanks for putting me back on track

  55. luana perez

    Thank you, I’m new to this. And didn’t know how to talk to my website or express myself, but I’m learning. Me and my beautiful Photos of birds and nature.

    Luana

  56. lindsay oslund

    Thank you! I am really new to all of this and it’s harder then people think. I would have people tell me, “just sell it online, it’s gotta be easy” but it’s not. I am slowly learning things and I’m trying to start blogging but that’s harder then I thought too. Reading your article and the comments from everyone else, helps me feel like I’m not the only one out there like this.
    Thanks
    Lindsay

  57. Build Relationships By Sharing Information | Handmade Spark

    [...] To truly represent yourself & your business, you must learn to build relationships by sharing information of value & interest – not a marketing message. What you share defines how others perceive you online!  The Rest of the Story [...]

  58. Sayra

    Damn skippy! What I just read re-affirms exactly what I’m about. “a positive, successful, optimistic, and driven self.”

    ME! Driven to make killer stuff, wildy successful on Etsy, positive, and with a killer outlook on what’s coming my way. Rad culmination of thoughts. I’ve been my authentic self forever, and I think it shows online ;) I dance to a different drumbeat, am a lover of color…and I make really good yarn!

  59. Sayra

    P.S. I’ve never worked for “the man” ;)

  60. http://sofisticata.etsy.com

    Fantastic article! Thank you!!! :) – even online people can certainly tell who is genuine and who is not.
    http://sofisticata.etsy.com
    http://www.pamperedchef.biz/com

  61. Gina

    Tara-
    Thank you for sharing your insights. I’m new to the blogging world so I’m still trying to find my way. There are so many things that I’m passionate, I sometimes find it difficult to narrow it down. It seems that successful blogs are focused. What are thoughts? Sound advice is always appreciated!

  62. Spidr

    Thank you scoutie girl. I think I need to rethink WHO my online persona is. And develope that.

    S.
    moonmooring.etsy.com

  63. Colleen Yarbrough

    Thank you for sharing, I totally agree, truth always rules in the end. I appreciate your insight into growing my online business. This is all new to me and I need all the help I can get. I have been truly amazed at how much this community shares it’s wealth of knowledge with each other. I am most happy and filled with joy when I am creating something. To have others appreciate it, makes it more of a joy and blessing.

    Peace

  64. Elizabeth

    This post is great! I discovered you back in January and have really enjoyed all the things you put out there! The integrity and spark that you carry for art, being true to yourself, and spreading your knowledge is very apparent on every online portal I have followed you. Thank you for your encouragement!

  65. Myriam Cuneo

    I am paying all the attention to what experienced people told me on Etsy. BUT I think it is very hard to sell original paintings, and think the avalanche of different emotions, money, happiness does not allow the right person to whom I direct this message to tell me his soul out and truth.
    I made batter photos, I put my paintings over a Couch to make believe and see the size, and how it fits in a Living room or bedroom. No answers to business, no buys, what to do?

    I do not sell clothes, nor rings, nor peluches, I sell paintings made with my hands, and by myself, what can I do?

  66. Fulling and Furoshiki : Today's J’Adore from French Girl Style - French Girl Style - Knitting Daily

    [...] is never too late to share your creative vision with the world.  I’d recommend this short, thoughtful post by my new amie, Tara Gentile (aka: scoutiegirl). In a world where we are drowning in other [...]

  67. Maggie

    This is great–I have a never ending fascination between the online world and offline relationships. I just took a great class on this for my masters degree–which kind of shocked me into going back online to sell my stuff a bit. It’s hard sometimes though, creating that mix between “Hey I want to show you guys this!” and “Am I giving you a little too much information about myself?”

    This is a fantastic article.

  68. nubeindigo

    thanks for this honest post. i do agree and it does help me and my ultimate persona online, as i am a beginner in this world. i used to do everything in person, old style, real. but so huge is the networking needed for a succesful business that i had to introduce my passion/work to the internet. thanks again! claudette for nube indigo

  69. Aaron Wong

    Hey Tara!

    Great article. I especially liked your focus on relationships.

    I have buzzed your post (seeded buzz). The link is below:

    The 3 Pillars of Networking: Building Networks (Part 1)

    My home page is here:

    Looking For My Life

    Keep up the great work! I look forward to reading more of your writing!

  70. CaJoh

    You have definitely validated something that I have been pondering if I should post about. Thankfully you have beaten me to the post, so my words should only enhance what you have already said.

    I recently attended a seminar which spoke about “Living The Brand”. You have inspired me to write about this topic and buzz about it through seeded buzz.

    Thank you for the affirmation and inspiration,

  71. CaJoh

    I have created a buzz on your topic. To see it, you can go here:
    http://cajoh.blogspot.com/2010/03/blogging-brand.html

    Enjoy,

  72. Extreme Blueberry Cupcakes & My Online Identity « The Home Made Cook

    [...] Cupcakes & My Online Identity I recently came across a interesting article called “The Art and Business of Crafting Yourself Online”.  This particular article hit close to home because I have struggled with this idea [...]

  73. Cristina @TeenieCakes

    I’ve only just come across your blog and reading this post. I really enjoyed it. It speaks volumes to me in so many ways. I’ll be reading it again…thanks for a great post…you’ve got me thinkin’…

  74. Alexa

    This is the first time I’ve read your blog (thanks to a post on Etsy about it). Now I’m hooked and will have to keep reading it!

    Thank you for this article! It’s exactly what I’ve been struggling with lately…trying to put my true self out there rather than trying to be what I think the public wants. You are really right on about sincerity. It’s so much easier to simply be yourself and the only way your passion can shine through.

    Thanks again!

  75. Jen

    Great post! This really resonated with me- “what you do chose to share may end up leading to great professional & profitable opportunities than you could ever imagine!”

    I’ve found this to be SO true in my life. I made the initial choice to share my techniques and now have a book being published this fall as a result of that choice.

    Plus, as soon as I did make that choice to be generous with what I know, I freed myself from the me vs. you mentality some artists have. I’m a better person because of it. :)

  76. Victoria

    love this. For me its all about finding my community. Doing what I love, sharing what I love, helping those i love…

    I’ve met some great people all around the world through my blog, and even though they are far away, sharing who you really are , attracts the same kind of people so that It makes the other side of the world seem like my back yard… gotta love that. Thanks for your lovely thoughts.

  77. LeeAnn Alexander

    While it is good 2 B yourself online, how does it help if you’re not one for much talk? I’ve been told, and I’ve seen the results of occasional postings (lots of responses from people around the world, and some sales……yeaaaahhhhh) that I need to make myself known, and I need to communicate. However, I don’t really know what to say when I get on line. I kind of live within myself. Face 2 Face I’m quite sociable and charming (I’ve been told), but vertually I’m kinda lost. I try to post stuff that pertain to my art and feelings about art. I try to respond to other people’s posts (so as to BE KNOWN), however, I’m not quite into it. Should I keep going and get used to it? or what should I do?

  78. Carol Taylor

    I truly loved this read, Tara. Your blog is fantastic! How do I become one of your finds?

  79. Jenny

    Hi. First time here :D And I love your blog :D Very cute.

  80. The Online YOU - Social Media in Internet Marketing | Internet Marketing Views

    [...] came across a very interesting article about the art & business of crafting your online self by Tara Gentile and I began to think about this very concept in terms of marketing your business [...]

  81. Who You Are Matters | Blogging For dot INFO

    [...] of independence, creation and handmade art over at Scoutie Girl. It is within her post entitled The Art and Business of Crafting Your Online Self that I found some thoughts to ponder [...]

  82. Glenda Pitts

    I loved your posting – I want to learn from you – I think that I can learn from you – I shared this posting on Facebook as well as a retweet! – See more of you!

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